Dallas Morning News Officially Launches Al Día.
September 6, 2003
The Dallas Morning News launched its daily Spanish-language newspaper, Al Día. The new publication, with a circulation of 40,000, is published 6 days a week, Monday through Saturday, and provides North Texas Hispanic residents with timely, in-depth local news coverage on issues affecting their community.
Al Día delivers the most comprehensive local, national, international, news and sports stories in Spanish in Texas. In addition, it provides coverage on health, education, family, entertainment, lifestyles, homes, automotive, and a weekend “Fin de Semana” edition. Al Día will provide a daily classified section, listings, and useful information, such as how to finance a first car, home, or a college education, and how to navigate in their daily lives.
Also launched today is http://www.aldiatx.com , a website that will be regularly updated. Al Día operates independently of The Dallas Morning News, and is located in The Dallas Morning News building in downtown Dallas.
“The Dallas Morning News has put forth a tremendous amount of effort and planning to bring Al Día, the most widely distributed Spanish daily newspaper in Dallas, to the ever-increasing DFW Hispanic community. We have the largest news staff for a Spanish language newspaper in the Southwest, and the newspaper is available all over in North Texas. We are the only Spanish language daily in the market that can deliver to every doorstep via the strong distribution network of The Dallas Morning News. We also have premium distribution inside leading retailers including 7-Eleven and Fiesta, and you’ll also see our colorful racks throughout Dallas/Ft.Worth,” said Gilbert Bailon, president and editor of Al Día.
The publication features original content supplemented with content from Spanish-language wire services. In addition, the Al Día staff has access to Belo Corp.’s and to the Dallas Morning News bureaus, including Mexico City, which has five Dallas Morning News correspondents, Cuba, South America, and other international locations.
