Data Privacy and Personalization: Is Your Marketing Future Proof?

By Kelly Cutler

Welcome to the new era of data privacy, regulation and a cookie-less future. As we approach the many changes impacting digital marketing, marketers can embrace new technology solutions and create better, more personalized experiences for their customers. The Digital Age is giving way to a machine learning revolution. However, many of these models are not new, they are simply becoming more mainstream. As consumers become more aware and educated about how publishers and advertisers use their data, the digital ecosystem becomes more complex. This, in turn, gives rise to new technology, regulation, and transparency. Marketers looking to stay ahead must continue the education process around data privacy while also embracing new technologies and adopting fresh approaches to marketing and advertising.

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Courtesy of Association off National Advertisers