Dave Matthews joins LSN Mobile as SVP of Marketing and Advertising Partnerships.

LSN Mobile announced that Dave Matthews has joined the company as senior vice president of marketing and advertising partnerships. A seasoned business builder with demonstrated success driving multi-million dollar growth, profitability and market share, Matthews will lead direct sales and assemble a division dedicated to a consultative sales approach.

“Dave’s depth and breadth of experience in the media marketing industry, backed by his ability to forge relationships with clients based on designing unique offers to help meet their needs, is a great strategic complement to our leadership team,” said Louis Gump, president and CEO of LSN Mobile.

LSN connects national brands with local markets in the new mobile space by helping them reach consumers in more innovative ways. Consumers are digesting media and content on their smartphones, tablets and other mobile devices, and the company‚s products and services deliver advertisers‚ and publishers‚ messages where and how consumers want to engage with them.

“I am honored to be joining the LSN Mobile team,” Matthews said. “The advertising industry is at the convergence of mass media branding and 1-to-1 marketing, which enables our partners to engage consumers with personal, relevant messages on their mobile devices, leveraging LSN‚s longstanding strength in local media. I look forward to developing partnerships that help our clients achieve success in the mobile space.”

Prior to joining LSN Mobile, Matthews created the strategic marketing partnerships division for NBC Universal-Telemundo, covering the U.S. and Mexico. As vice president, he led the division to exponential sales growth, profitability and market share. That division became the „Gold Standard‰ and Dave was tasked to duplicate that success when he designed and launched the Sales Marketing, Local Business Development, Mobile, and Internet divisions.