Brand strategist Sue De López has joined MarketVision as VP/Client Services. She has extensive expertise in Hispanic and Latin American consumer understanding and integrated marketing.
De López will manage the agency’s Account Service department, with a focus on strategy and development of Hispanic marketing solutions.
“We are extremely excited to have Sue join our team. Her extensive knowledge and experience will be a great asset to the agency,” said Yvonne “Bonnie” Garcia, founder and CEO, MarketVision. “Over the course of her career, Sue has delivered insightful, breakthrough work that drives client growth. We will be looking to Sue to guide us as we continue to provide top-notch service and recommendations to support our clients’ needs at all levels.”
De López began her career in advertising over 20 years ago at Bromley, starting in the research and planning department and then working in the media department in both planning and buying. Later as VP of Client Services, she contributed to a variety of award-winning integrated marketing campaigns for leading clients. Most recently she was Managing Director at Firefly Millward Brown. Part of the multicultural team, she led market research, account planning and brand management, uncovering insights that led to actionable business-building strategies.
De López has worked with a wide range of clients, including Burger King, Gerber Baby Food Products, Western Union (domestic and international), Dish Network, Continental Airlines, Payless ShoeSource, MillerCoors, National Pork Board, General Mills, NBA, Genentech, Susan G Komen Foundation, Procter & Gamble, Master Card, Verizon, Nationwide, Amway, Canon, Marriott, Reliant Energy, AARP, Eli Lilly and Rooms To Go. She won “The Lion That Roared” 2008 Award from Publicis’ Saatchi & Saatchi for her inspirational leadership and expertise in the mission, vision, and values of her stewardship with General Mills.