Degree Men Antiperspirant unveils ‘El Momento Que Cuenta’.

Degree Men Antiperspirant is celebrating its ongoing partnership with the Mexican National Team and encouraging fans to face make or break moments with confidence via a new marketing campaign called El Momento que Cuenta. This soccer-inspired campaign illustrates Hispanic men’s everyday life challenges and provides a call to action that allows consumers to engage with Degree Men Antiperspirant both on-line and on-site.

The campaign kicks off with the El Momento que Cuenta challenge at Futbol Fiesta, an interactive fan zone happening prior to the Mexico vs. Venezuela U.S. friendly game at Qualcomm Stadium in San Diego. During this challenge, soccer fans will face Mexican National Team legends Felix Fernandez and Jared Borgetti for a spot in one of two teams that will participate in the ultimate make or break moment shootout on the field during half time for a chance to win a $5,000 cash prize for the team.

“The El Momento que Cuenta campaign taps into Hispanic men’s love of soccer and the Mexican National Team, and encourages them to push beyond their limits with confidence and protection, which Degree Men offers,” said Mike Dwyer, marketing director for Degree Men Antiperspirant. “Through the El Momento que Cuenta challenge, we are bringing our campaign to life and allowing consumers to experience it first-hand by showcasing their soccer talents as they face the various obstacles that we have created for them at Futbol Fiestas.”

At Degree Men Antiperspirant’s El Momento que Cuenta challenge, consumers will tackle disruptive hurricane winds, blinding stadium lights and obstructive fog in order to score as many penalty kicks as possible to win Degree Men branded prizes. In San Diego, soccer fans will also have the opportunity to show their support for the Mexican National Team by cheering on with the Degree Men Antiperspirant cheerleaders and ultimate fans, as well as obtain autographs and photos with Felix Fernandez and Jared Borgetti. The El Momento que Cuenta challenge will also travel to upcoming Futbol Fiesta interactive fan zones in May and June to two additional cities, still to be announced.

The El Momento que Cuenta campaign also includes a television commercial featuring soccer superstar Andres Guardado, who faces a series of make or break moments that consumers can live through vicariously. The thirty-second commercial features Guardado as he races across the field in the final seconds of a match, driving to make the winning game goal, while confronting make or break moments every step of the way, which includes jumping over a colossal tree trunk, narrowly missing a massive boulder and eluding a ferocious jaguar. The commercial will be previewed today during half time at the U.S. friendly game between Mexico and Venezuela in San Diego and continue to air on television starting in early April.