Del Cueto Media Group adds media responsibilities from FireFly.
May 22, 2007
Miami-based Firefly has assigned media planning and buying to Miami-based Del Cueto Media Group (DMG).
DMG becomes the Media department for all planning and buying starting with national consumer goods company, Monterrey based Productos Alen. They make floor cleaners and bathroom cleaners in the Mexico and are available nationally in the US Hispanic markets.
DMG and Firefly have launched together a multi media campaign in Miami for Festival in TV, Radio and on-line with strong retail tie -ins called ” La estrella festival
