Del Cueto Media Group & Reynardus & Moya form strategic alliance.
May 15, 2007
Miami-based Del Cueto Media Group (DMG) has been assigned all strategic media planning and buying responsibilities for all of New York-based Reynardus & Moya Advertising accounts: Pfizer Pharmaceuticals, Schering-Plough, Wyeth, ITT Technical Schools, The Hispanic Federation and Prestaciones Universales.
DMG will work closely with Zenith Media on the strategic media planning efforts for Schering-Plough’s Hispanic targeted accounts assigned to Reynardus & Moya.