Del Cueto Media Groups assigned DirecTV- US Hispanic media responsibilities.
May 14, 2007
DirecTV has assigned all US Hispanic media responsibilities to Miami-based Del Cueto Media Group (DMG).
The assignment was being handled by MPG in New York. All planning, negotiations and buying for 3Q 2007 going forward will be handled by DMG.
Executives close to the re-assignment stated that the tactical know how and implementation strategies of DMG became evident as the key element that earned them the media responsibilities.
Client and agency executives were not available for comment.
