Del Monte @ The Bravo Group.

The Bravo Group has been selected by the Del Monte Foods Company as its agency of record in the Hispanic market. The Bravo Group will be responsible for all strategic planning, creative, production, media and consumer promotional activities, building on Del Monte’s already robust, multi-layered Hispanic marketing program.

Bravo and Del Monte’s business partnership became effective September 1, 2002. The scope of Bravo’s assignment will be national, with a focus on the top U.S. markets. “We are delighted to be working with Del Monte, a respected and well-recognized household brand name,” said Daisy Expósito-Ulla, Chairman and CEO, The Bravo Group. “The business was won through the intelligent teamwork of our San Francisco office – headed by Christine Hahn, VP General Manager, in collaboration with our Miami office, led by Isabella Sanchez, VP Media Director,” she said. Bravo San Francisco, a full-service 9-year-old branch office, will manage Del Monte, whose corporate headquarters is also in San Francisco. “We were impressed with Bravo’s experience in the Hispanic market and look forward to a successful partnership”, said Apu Mody, Vice President, General Manager, Vegetable Strategic Business Unit.