del Rivero Messianu DDB Wins Clamato.

Mott’s, a division of Cadbury Schweppes, announced that it has assigned its advertising program to del Rivero Messianu DDB to support the Clamato brand.

After a competitive review, that included several agencies, dRM DDB was selected to handle creative and account planning for the U.S. Hispanic markets.

Clamato, tomato cocktail with “chispa” (zest), was invented in 1969 and has since grown a huge following of aficionados in North America. In 2000, the brand refocused its US marketing efforts to concentrate on the nation’s 37 million Hispanics, the fastest growing consumer segment in the United States. The U.S. Hispanic market’s aggregate buying power of $630 billion ranks as the ninth largest economy in the world.

“It’s great to have a client that looks at the Hispanic market as their General Market and not as a subset of their marketing strategy,” said Luis Miguel Messianu, Chief Creative Officer at the agency.

“del Rivero Messianu DDB was selected based on their understanding of our target consumer,” said Georg Rasinski, senior product manager – Clamato. “Their strategic thinking led to a number of alternative platforms that included many creative options for the brand.”

Aside from Clamato and its flavor extensions, the Clamato brand also includes Clamato Energia, a Hispanic targeted energy drink, and Las Fuentes Aguas Frescas, a line of traditional and authentic Mexican beverages.