Dell launches sales & support in Spanish.
October 8, 2007
Dell launches access to personalized computing through dedicated Spanish-language sales and support, along with a financing program.
“It’s now easier than ever to get your Dell notebook or desktop computer exactly the way you want it as we extend preferred-language support services to Spanish-speaking customers,” said Michael Tatelman, Dell’s vice president of consumer sales and marketing. “Sales and support services in Spanish is one more way in which Dell demonstrates that we’re listening to the communities that buy our products, and building services that create customer delight throughout the purchase and ownership experience.”
Dell Credito Plus, a financing program developed exclusively for Dell’s Spanish speaking customers, features three- or six-month deferred interest, no annual fee and credit lines of up to $5,000.(1) All documentation is available in Spanish, so Spanish-speaking customers can better understand financing options and the terms and conditions of their application and contract. The program will be offered in partnership with Alliance Data.
A Spanish-language newspaper, radio and outdoor advertising campaign publicizing the new sales and support initiatives is under way in Houston, Chicago and Atlanta, with a national rollout planned for early next year.
