Delta Air Lines assigns Hispanic AOR responsibilities to RL Public Relations.

Delta Air Lines has appointed RL Public Relations + Marketing (RLPR) as its Hispanic Agency of Record. With offices in New York City and Los Angeles, RLPR is a full-service, Hispanic agency dedicated to developing and executing public relations and marketing communications programs that target Latinos in the U.S. and beyond.

RLPR will help Delta Airlines raise awareness among U.S. Hispanics of Delta’s Latin America/Caribbean flights, Delta’s domestic and international network and Delta’s customer-focused products and services.

“RLPR brings a great mix of expertise, creativity and energy as Delta raises its profile among Hispanics in the US. We’re very excited to have Roxana and her team on board, and look forward to a long and fruitful relationship as Delta continues to grow in the United States and around the world”, said Carlos A. Santos, Regional Manager, Corporate Communications at Delta.

As the Hispanic AOR for Delta Air Lines, RLPR will also work closely with Delta’s Latin American agencies as the airline continues its aggressive expansion of its services from the U.S. to Latin America and the Caribbean.

“Delta’s commitment to its employees and customers makes us proud to be partners with such an important brand in the travel industry,” said Roxana Lissa, RLPR’s CEO.