Demystifying the Differences Between Linear TV and CTV
January 17, 2024
How to navigate the interconnected realms of streaming and linear TV advertising
By Steve Paule
The general perception that traditional TV viewing is in decline overlooks a key point that marketers need to pay attention to: far from being obsolete, linear TV advertising is actually reaching new audiences through connected TV (CTV) platforms.
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Courtesy of The Association of National Advertisers
