Dentsu Aegis Network acquires Gravity Media

Dentsu Aegis Network announced the acquisition of Findr Group, owner of Gravity Media (“Gravity”), a full-service multicultural marketing agency headquartered in New York City. As part of the network, Gravity will form the backbone of the group’s specialised and dedicated multicultural marketing offering in the US, complementing and strengthening its existing capabilities in the areas of multicultural strategy, creative, social and digital media.

Gravity provides strategic, creative, social and media solutions for the new Total Market audience inclusive of the Hispanic, African American and Asian segments. Its clients include Comcast, Edward Jones, IDT Boss Revolution, Inter Milan, Christofle, 9/11 Memorial Museum, Western Union and the American Board of Physician Specialties.

Following the acquisition, Gravity will continue to be led by CEO and Co-Founder Yuriy Boykiv, who will report into Rob Horler, CEO of Dentsu Aegis Network US.