Developing a Sales Mindset

By Tim Hoskins , Brett Townsend

One group that we, as an industry, have had problems with over the years is sales. We have heard sales staff say that insights do “fluff,” “touchy-feely,” and “numbers” that don’t help them sell anything. Salespeople don’t mess around. If you aren’t helping them sell, then you aren’t helping them.

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Courtesy of The Association of National Advertisers

 

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