DeWalt partners with Eurosport to launch campaign to connect with Hispanic soccer fans.

DeWalt is working with Eurosport to launch the new Compact Lithium-Ion product line in key Hispanic markets: Chicago, Houston/Austin and Miami. DeWalt ‘s three-pronged campaign uses Eurosport’s online, print and grassroots programs to communicate its brand message to Hispanic Contractor Associations (HCA).

“Eurosport/SOCCER.COM is proud to partner with DeWalt ,” said Vicente Navarro, Eurosport’s Director of Hispanic Marketing. “Our goal is to help grow the DeWalt brand in the Hispanic community by building and executing relevant cultural events and contests.”

One such event, El Tricolor Contest by DeWalt , gives soccer fans the chance to win a signed Adidas Mexico jersey, $1000 dollars in Eurosport/SOCCER.COM gift cards, DeWalt Compact Lithium-Ion combo tool kits, DeWalt Worksite Radio Chargers and gear signed by Mexican Primera Division players. Void where prohibited. No purchase necessary to enter or win. Contest runs from September 15 to December 15, 2009. See SOCCER.COM/eltricolor for rules and regulations. Some restrictions apply.

In conjunction with El Tricolor Contest, DeWalt is sponsoring local soccer leagues and tournaments in key Hispanic markets. DeWalt is also providing construction workers’ teams with DEWALT-branded soccer uniforms from Eurosport.

“DeWalt is dedicated to understanding the needs of our end users so that we can continue to provide innovative products that deliver outstanding jobsite solutions,” said, Hector Vallejo, Hispanic Marketing Manager for DeWalt . “For this reason, we strive to build relationships with professionals where they buy, work, learn and play. Eurosport’s program is very unique in that it has all the elements we are looking for to drive awareness of our new Compact Lithium-Ion products, which offer the power that end users demand in the lightweight package they prefer. We are excited to team up with Eurosport to execute a program designed specifically for Hispanic contractors, one of our most important end user segments.”