Dial Global and National Latino Broadcasting (NLB) announced a partnership to provide a wide array of programming aimed at Hispanics across the country. Beginning in October, NLB’s two 24/7 radio formats, Cristina Radio and En Vivo, will be distributed to radio stations nationwide by Dial Global.
Dial Global will be the exclusive ad and affiliate sales representative for the network.“We’re pleased to launch two more offerings into the Spanish-language marketplace, with a great company like NLB,” commented Kirk Stirland, President of Programming at Dial Global.
“Marketers are increasingly interested in reaching the fast-growing Hispanic population, and Dial Global will continue to build out a basket of services for radio operators and advertisers.”
“NLB is excited to partner with Dial Global, the country’s leading radio syndication company. Through this unique partnership, our engaging programming will reach a greater audience and will be a strong offering to affiliate stations and advertisers wishing to connect with the country’s crucial Hispanic audience,” said Nelson Albareda, President and CEO of NLB.
The En Vivo music format, whose slogan is Donde Nace la Música (Where Music Is Born), broadcasts from its new state-of-the-art facility in Miami. The music mix features chart-topping hits and live performances that foster fresh and current content. While the channel will cater to the ever-growing Hispanic market in general, its mix of quality music in Spanish and English will widen its appeal. EN VIVO promises to be much more than just an outlet for the hottest music. Its varied programming will include: Tu Mañana Live, a bilingual morning talk show; The Mash Up, a mix of today’s hits in Spanish and English chosen by world-renowned DJs; Concierto EN VIVO, where listeners can experience the best concerts from around the world; and Club EN VIVO, live broadcasts from the nation’s hottest clubs.
Cristina Radio offers listeners a wide array of 24/7 programming on a variety of subjects that include news, entertainment, health, and political issues. Its unique platform of relevant and innovative topics gives listeners inspirational and compelling information daily, fulfilling a niche that has remained untapped in radio until now. Cristina Saralegui’s distinguished career and entrepreneurial initiatives have made her a household name. Her ground-breaking program, El Show de Cristina, (The Cristina Show), still remains the most successful Spanish-language talk show in television history.