Diamante Pictures Expands Its Hispanic Market Presence.

Benjamin DeJesus, owner and director of Diamante Pictures, has announced the company’s production and directorial expansion into the US Hispanic market.

DeJesus is best known for his commercial production and directorial work for Nickelodeon’s The N Network, ESPN, ESPN Deportes, MTV, and the Essence Music Festival. DeJesus has gained vast experience at MTV as a producer for several seasons of MTV Cribs, where he also wrote for Ananda Lewis, Chris Connelly, John Norris, SuChin Pak, Iann Robinson and Ja Rule. His latest project for MTV News, The Assignment: Paparazzi, premiered July 1st to strong ratings for the network, which is testament to DeJesus’ ability to create hip, contemporary programming for the younger generation. In addition, he has garnered valuable music and film experience producing projects for Columbia Records, Showtime, Tito Puente, several music videos, and the boxing documentary film Bazooka.

“Diamante’s general market experience along with our production and directorial style has prepared us well to take on the Hispanic market, with an eye towards innovation, whether it’s in Spanish or English,” notes DeJesus. “Having developed key campaigns and content for general market television and commercial entities, we can now utilize our expertise and address the growing Hispanic market by offering a complete package to agencies and media companies alike.”

Moving in that direction, DeJesus recently teamed up with Ketchum Vanguard to produce and direct a trailer/image spot for Fleet Bank that officially launched The 2003 New York International Latino Film Festival on July 22, sharing the big screen with John Leguizamo’s HBO film Undefeated. “The key to our success is the valuable collaboration with clients to ensure that whatever we work on, regardless of size, is a success on-air and behind-the-scenes,” states DeJesus.

“My vision and sensibilities have been shaped by growing up in America, giving me a vast perspective on the new reality of being Hispanic today,” says DeJesus. “Now I look forward to putting this passion and creativity into Hispanic projects in a way no other director has done before.”