Diane Librizzi – Parter @ MEC Bravo

MEC Bravo, the multi-cultural communications division of Mediaedge:cia , has appointed Diane Librizzi to the position of Partner, Account Director, and Edwin Camacho Account Manager. The pair, both Hispanic advertising specialists, will handle MEC Bravo accounts, Macy’s and Berlex, and focus on new business. Librizzi will also work on the Payless account. Based in New York, both Librizzi and Camacho will report to Gonzalo Del Fa, Managing Director, MEC Bravo.

Librizzi joins MEC Bravo from Latino Media Source, which she established in 1986 and where she created the first independent Hispanic media planning and buying agency, servicing clients such as Telemundo, HBO, Procter and Gamble and Alka-Seltzer. Prior to this, she held positions at Dancer Fitzgerald Sample and at Hispania, a subsidiary of JWT.

Camacho began his career in the Hispanic market in 2003 at The Bravo Group, working on the Sears business as an Assistant Planner and later as a Media Planner. He later managed the planning and buying for MasterCard and Wendys at the Vidal Partnership before moving to the Tapestry agency to work on Sunny Delight, Masterfoods, Brown Forman and MetLife.

“Diane and Edwin have proven track records in reaching the U.S. Hispanic market,” said Del Fa. “Diane established her reputation as an innovator at Latino Media Source with a 25-year specialty in the Hispanic market, while Edwin demonstrated his strategic communications expertise by taking Masterfoods from one brand advertising in the Hispanic market to four brands in a six-month period,” Del Fa said. “Both will be instrumental in helping our client brands actively engage with Hispanic audiences.”