Diego Ruiz – VP GM @ Univision KUVS-TV Sacramento.

Univision Communications Inc. UVN, the leading Spanish-language media company in the United States, today announced that Diego T. Ruiz will assume the position of Vice President and General Manager of KUVS-TV, Channel 19, Univision Network’s Sacramento, California, station, effective immediately.

Ruiz was previously Vice President and General Manager of Univision Online in Miami, FL, a position he has held since January 2000. He will be based in Sacramento and will report to Michael D. Wortsman and Tom Arnost, Co-Presidents, Univision Television Group.

“We are delighted that Diego is returning to the Univision Television Group in his new position as the General Manager at our Sacramento station,” said Wortsman. “Given the importance of Univision’s presence in the state capital and competitiveness of the market, Diego’s industry and political expertise and leadership skills will be uniquely valuable.”

“Diego has done an excellent job in directing the strategy and operations for Univision’s web portal, Univision.com where he guided the site to the number one traffic position among all U.S. Spanish language sites in the first 6 months of operation. We have ultimate confidence in his ability to lead KUVS to even more important successes in the marketplace and in the community,” said Javier Saralegui, President, Univision Online.

“I am very excited to join KUVS and I am also very happy to be returning to California and the Univision Television Group where I started with Univision five years ago,” said Ruiz. “Working as part of the team that built Univision Online into the foremost Internet site for Spanish speakers in the United States has been incredibly rewarding and I welcome the opportunity to lead Univision’s Sacramento operations to new levels of success and accomplishments.”

Prior to his role as Vice President General Manager, Univision Online, Ruiz served as Station Manager, KMEX-TV Channel 34, Los Angeles, from 1998 through 2000. He started his career with Univision Communications Inc. in 1997 in the company’s Executive Training Program. Prior to joining Univision, Ruiz worked in government and politics in the United States and Latin America; he served as campaign consultant to Violeta Chamorro in Nicaragua, and worked in the U.S. House of Representatives in Washington, DC, for seven years. He earned his Bachelor’s degree from the University of Virginia and his graduate degree from Harvard Business School.