Diem and Verna join Geoscape.

Geoscape expanded its executive team by adding two industry veterans to drive its business strategy and marketing teams. The move to add industry veterans points toward continued market momentum and increased recognition that companies need to adapt to the shift toward a more multicultural economy.

Doug Diem, Vice President of Business Intelligence comes to Geoscape from Nielsen Claritas where he was responsible for sales, client service, partnerships, marketing, product management, and the custom analytics group practice along with business strategy for key vertical markets, including retail, restaurant and real estate. Doug will focus on business strategies, sales and client services for the retail and real estate practice at Geoscape, bringing key skills in helping clients garner the greatest value from demographic, ethnic and geographic data resources.

Thomas Verna, Vice President of Marketing brings over twenty years of high-technology marketing expertise to Geoscape. His recent efforts have resulted in double-digit revenue growth for knowledge-management and customer-experience vendors, InQuira and KANA Software. At InQuira, Verna initiated lead generation and corporate marketing programs that drove more than 40% annual growth rates.

“We’re very pleased to have attracted the best talent in these key areas for growing the business at Geoscape,” said Cesar M Melgoza, Founder and CEO. “We continue to see increased interest in solutions that can build actionable intelligence for businesses that serve an increasingly diverse American and international marketplace.”