Dieste announced a series of senior-level hires that, according to the agency CEO Greg Knipp, will enable Dieste’s clients to achieve superior business results and greater brand affinity.
“Over the past eight months we’ve been recruiting executive level professionals with a very particular set of abilities and skills, from marketing strategy to digital, social and mobile platform development, skills needed to attend to the new demands of today’s marketing communication landscape,” says Greg Knipp.
These new hires will be a part of a reorganized agency structure with data, digital, social and mobile at its core. “We believe that digital (mobile and social) must be a competency, not a department. The talent that we are bringing on board is part of an overall program to create a more ‘data & digitally-native’ agency team,” according to Tony Dieste, Agency Chairman.
Among the twelve new hires are Francisco (Pancho) Cardenas, former Executive Creative Director at Lead2Action in Mexico and Hugo (Pachi) Tamer, former Vidal creative and social media expert recognized as one of the Top 5 Instagramers Around the World Worth Following. Dieste will also be adding the contributions of Monica Sanchez, former P&G Mexico marketer, with large expertise in planning and Guillermo Tragant, Buenos Aires-based CEO of Furia, to enhance the agency’s marketing strategy and communication platform development.
The agency has had a strong run of new business wins in 2012, working with six new brands. This agency reorganization will also expand the roles of Olavarieta and Wegerbauer. Olavarrieta, Chief Content Curator in Dieste’s growing NY office, will be guiding communication platform development for a several number of clients. Wegerbauer will now assume the role of Chief Idea Officer.
“In the past year, we have transformed the role of planning in the agency. Wegs’ new title reflects the reality that we have moved from creating ads and campaigns to developing idea-centric platforms that bring greater utility to our clients’ consumers, thus driving greater brand affinity and revenue growth,” noted Aldo Quevedo, agency President and Chief Creative Officer.
In reflecting upon the founding of the agency, Tony Dieste observed, “we conceived of this agency in the midst of significant demographic changes in the US, that required talent well versed in communicating with Hispanics in a relevant and engaging way. Greg and I are simply doing the same thing but in the midst of significant technological change and with big data at the core. Turbulence is the new normal, and great talent is our game. The talent that we are bringing on board promises to be the same spring board to growth that the agency experienced over the previous decade.”