Dieste Harmel and Partners resigns JCPenney account.

Dieste Harmel & Partners announced their decision to resign the JCPenney account. The Agency informed the retailer last December of their decision. Since 2004, Dieste has been the Hispanic agency of record for the company.

“We are proud of the strategic and creative work we have done for JCPenney and the results we have achieved together.” said Aldo Quevedo, President of Dieste Harmel & Partners, “We see a tremendous opportunity for our agency in helping dynamic retailers to connect with the Hispanic market. This decision opens the doors to infinite possibilities.”