Dieste Harmel & Partners wins ‘The Best of Show’ in the Dallas ADDY Awards.

Dieste Harmel & Partners captured a total of ten awards, including Best of TV and Best of Show, at the Dallas ADDY Awards, sponsored by The Dallas Ad League. The ADDY Awards represent the true spirit of creative excellence by recognizing all forms of advertising expression.

The winning spot, “Mini-Mouth Syndrome” (MMS) outshone more than 500 entries from 50 local agencies. MMS, produced by the agency for client Anheuser-Busch (Budweiser), engagingly presents fictitious side effects of drinking FOO-FOO DRINKS (spirits) instead of beer. “Receding Pinkie Syndrome” (RPS), another execution under the same FOO-FOO DRINK DISORDER (FFDD) campaign umbrella, was recognized with a SILVER ADDY award in the TV category.

“It’s very exciting to win these awards against some of the best agencies in the region.
This year, the Best of Show went to a Latino agency. And ironically, a Latino agency doing what our peers consider great general market work. It just felt great to hear that at the Awards ceremony. This is truly important for our market, and for us as an agency” said Aldo Quevedo, Executive Creative Director and Managing Partner of Dieste Harmel & Partners.

In addition to the recognition these spots received at the ADDY’s, they were awarded a Gold under the alcoholic beverage category, collectively winning the Grand Prix at the Festival Caribe in Panama.

The MMS and RPS spots will advance to one of 14 regional ADDY competitions in addition to a Public Service Announcement produced for the Ed Bosques Clinic for eating disorders. Additional winning work at the ADDY’s from Dieste Harmel and Partners was developed for Clorox, Quaker Oatmeal /Aunt Jemima and Frito-Lay.