Dieste Harmel & Partners wins Dallas Fort-Worth Interactive Marketing Association Award.

Dallas-based Dieste Harmel & Partners won an Excellence in Interactive Marketing award from the Dallas Fort-Worth Interactive Marketing Association (DFWIMA). The award-first place for Most Effective Multicultural Campaign-was given for Dieste’s work on Gatorade’s “Skyscraper” marketing initiative and awarded at the DFWIMA banquet on April 19.

“We are happy that the creative efforts of our team on behalf of Gatorade have been recognized by the Dallas Fort-Worth Interactive Marketing Association,” said Scott Bowdouris, director, digital media for Dieste Harmel & Partners. “It is especially gratifying that we were recognized for achieving the ultimate goal of any marketing effort-effectiveness.”

DFWIMA named winners in 11 categories
based on scores for the following criteria:

– Creative (execution, functionality)
– Clarity of message for ad campaigns or ease of use/navigation for web sites/technology
– Performance
– Overall experience

Dieste Harmel & Partners was awarded first place in the Most Effective Multicultural Campaign category for developing a rich media banner and landing page elements as part of Gatorade’s “Skyscraper” campaign, which targeted the Hispanic market during the 2006 World Cup and was also a third place finalist for AT&T’s World Cup campaign in the same category. The firm also was recognized as a finalist for its Gatorade work in the Most Effective Use of Video category “We were challenged by Gatorade to help its brand break through the World Cup advertising clutter and remain top of mind with Hispanic males,” said Aldo Quevedo, president, Dieste Harmel & Partners. “Ultimately, we developed a rich media banner with sound and video that exceeded key response and conversion metrics, including a click-through rate that was double that of general market industry standard.”