Dieste out of batteries.
July 13, 2008
Dallas based Dieste Harmel & Partners announced that they have resigned the Interstate Batteries account due to strategic difference between the agency’s focus and the client’s needs. According to the agency,the agency managed general market work on behalf of the client and the move responds to Dieste’s desire to strategically focus all resources on Hispanic and multicultural work.
This comes on the heals of two high profiles departures at the agency of Edgar Cardoze the veteran media planning guru for the agency and creative director Mack Simpson.
Industry insiders speculate that the agency and the employees are going through typical structural and chain of command changes since the arrival of new CEO Melisa Quiñoy.
