Dieste publishes “1+1=3 Changing The Equation With The Booming Hispanic Market”

Dallas based Dieste, Inc. has released their first book, 1+1=3 Changing The Equation With The Booming Hispanic Market.

The book provides a view of Hispanic life in the U.S., sharing Dieste’s expertise in the field for multicultural marketing. Over the last two decades, Dieste has discovered the surprising truths of what works, what doesn’t and how to effectively build a brand within this vibrant consumer segment.

“So much input, so much advice and so much wisdom has been made available with such little effort on my part,” said Len Schlesinger, Baker Foundation Professor at Harvard Business School. “It is rare that reading a book has such a spectacular effort – reward ratio! I couldn’t put 1+1=3 down until I was done, and then whipped off a dozen action items that came directly from it. This book is a must-read for anyone addressing the Hispanic market (and virtually any other)!”

The book also dedicates several chapters to myth busting. It highlights that much of what some believe about U.S. Hispanic culture just simply isn’t so. Many American businesses get caught up in these misconceptions, which may lead to costly mistakes. Chapters provide ideas and advice on how to unlock the potential of the Hispanic market and avoid landmines—all geared towards helping the reader create better marketing in the digital and mobile era.

“Amidst a world of danger and concern, there is one irrefutable trend that should give Americans confidence and hope – the emergence of an energetic, prepared, promising and young multicultural majority in America. Dieste has accurately captured the economic, cultural and brainpower trends, which suggest America’s best days are ahead of us,” said Henry Cisneros, founder and Chairman of Cityview.