Different countries. One shared experience: Argentine asado with Argentine Beef.
July 17, 2025
They came from different backgrounds but had one thing in common: they’d never experienced a true Argentine asado. So we took them to a countryside retreat in Argentina, with premium Argentine beef at the center, filmed it reality-style, and created content to promote our beef around the world at fairs and beyond.
Cliente: Argentine Beef Promotion Institute (IPCVA)
Agency: BBQ Agency
Production house: Obol Film Club
Format: Short form documentary (less than 5 minutes) + shorts for social media
Creative Director: Pablo Buffagni
Client Services Director: Carla Paloma Miralles
Producer for BBQ agency: José Bustos
Director: Lucía Valdemoros
DP: Agus Barrutia
Art Director: Mercedes Gobernori
Jefe de Producción: Rodrigo Olivera
AD: Máximo Báncora
Executive Producers: Juan Gorelik / Martin Granados
Music and sound mix: Machete Música
