Digital Darwinism.
September 5, 2009
In the new marketing and media ecosystem, some will fail, some will thrive, and all will have to evolve. Click here to read this article, based on the Marketing Media Ecosystem 2010 studies. Written by Christopher Vollmer, partner with Booz & Company, who lead’s firm’s global media and entertainment practice, focusing on strategy development and implementation for clients in those industries as well as in consumer goods, MME 2010 is a joint study between the American Association of Advertising Agencies (AAAA), Association of National Advertisers (ANA), Interactive Advertising Bureau (IAB), and Booz & Company that identifies the priorities, capabilities, and partnerships required across the marketing-agency-media value chain to optimize now and prepare for the future.
To read article CLICK on link below:
http://www.iab.net/media/file/Digital_DarwinismMME2010FinalReport.pdf>
