Digital Media Solutions launches SIMBA.
December 6, 2003
Digital Media Solutions announced the launch of SIMBA, a low cost, high-end production method that simulates broadcast quality motion through computer-generated still photography. “In an age where TV production costs are soaring and special effects are charged at a premium, we’ve introduced SIMBA as a low cost, high-end broadcast quality production alternative”, said Luis Castellanos, Managing Director at Digital Media Solutions.
At a fraction of a cost of a traditional TV advertising production, SIMBA® blends photography and digital technology to produces motion and feel. SIMBA® relies on substantially less pre and post-production scheduling and allows for shorter timelines, swift edits and easier re-edits. More importantly, SIMBA® significantly closes the gap in cost between a traditional TV spot and that of radio production. Clients can now opt for a SIMBA® TV production as an alternative to radio without sacrificing budgets.
For more information at http://www.digitalms.net