The Digital Readiness of Total U.S.
April 28, 2008
Digital Readiness of Total U.S. Households 9.4% of U.S. households are Completely Unready, and 12.6% of U.S. households are Partially Unready for the DTV Transition, according to Nielsen’s National television ratings panel.
Furthermore, 16.5% of all television sets in the U.S. are Unready Sets. Within Partially Unready households, approximately one in three television sets are Unready Sets.
Please note that Nielsen initially released data regarding the digital readiness of households and sets in February 2008. Since then, Nielsen has made modifications to its calculation of Unready Sets and Households allowing us to provide a more accurate picture of the digital readiness of U.S. households. These changes, among other things, include using an average week, rather than a single day, and using installed homes, rather than intab homes, to determine the readiness status of households and sets.
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http://www.nielsen.com/solutions/Digital_Readiness_May_27_2008.pdf>
