DIGITALISTAS: LATINA QUEEN BEES DOING THEIR BALANCING ACT.
January 3, 2011
In an earlier report, we unveiled Latina Digitalistas, the 31% of all Latinas who are actively shopping online. Digitalistas prefer shopping online to in-store, use the internet to plan their shopping trips and frequently research products online. Moreover, when we did our qualitative deep dive of the 2010 Latina Shopper Study in Los Angeles, Houston and New York, we discovered these women are, to say the least, truly fascinating as shoppers!
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HispanicCMO.com:
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