Directo Hispanic opens New Dallas Office & boost Team.

Directo Hispanic opens new office in Dallas, TX.

“We are excited about the agency’s growth and presence in a top high-density Hispanic Market like Dallas. Our new office allows us the capability to better service clients interested in the US Hispanic market,” says agency CEO Diana Mejia-Jones.

Roberto Bottger has joined the Directo Dallas team to serve as the new Account Director on the LALA Foods account. He has successfully managed, planned and executed programs for Fortune 500 companies including Pillsbury, Reckitt Benckiser, ConAgra, KIA Motors, Miller Brewing Company, InterContinental Hotels and Time Warner Cable. “Roberto’s experience in integrated marketing and branding coupled with his sales promotion experience is an asset to our team,” stated agency’s CEO Diana Mejia-Jones.

Additionally, Yadira Pulles has rejoined the Directo Hispanic team as Director of Planning & Communication. Her experience includes working on brands such as Anheuser-Busch, Heineken, Miller, Diageo, Absolute and Casa Pedro Domecq. She specializes in integrated marketing programs and media partnerships.