DIRECTV Más to launch Cine Nostalgia Channel.

DIRECTV, Inc. is offering DIRECTV Más customers a look back at the golden era of Mexican cinema with the launch today of Cine Nostalgia, a new 24-hour exclusive classic Mexican cinema channel.

Airing on DIRECTV Más, DIRECTV’s Spanish and English-language programming service, Cine Nostalgia provides viewers with the best of Mexican cinema classic films and documentaries depicting life in Mexico during the twentieth century. Cine Nostalgia is now available nationwide on DIRECTV Más channel 424.

“DIRECTV Más is proud to partner with Cine Nostalgia to offer classic Mexican films & documentaries with exceptional cinematography that today is still considered superior film making,” said John de Armas, vice president, WORLDDIRECT, Inc. “No other Spanish-language content provider can offer this experience. The addition of Cine Nostalgia to DIRECTV’s Spanish and English programming packages gives the U.S. Latino community an exclusive and memorable television experience.”

Cine Nostalgia CEO, Carlos Vasallo said, “Cine Nostalgia is aimed at a specific segment of the market – the viewer who craves nostalgic cinema that creates feelings of longing, joy, sadness or love, led by the memory of people, places, and eras in Mexico that have filled their lives with importance and meaning. Cine Nostalgia is also aimed at the next future generation of viewers that have heard so much about the golden age of Mexican film, but have not had chance to experience it.”