DIRECTV Más officially launches expanded channel offering during Upfront Week.

DIRECTV Más, DIRECTV’s Spanish- language programming package, will unveil its latest Spanish-language programming and advertising campaign to the media in New York today. Since its inception, DIRECTV Más has set a goal to satisfy the needs of U.S. Hispanics through a value-oriented program offering. Recent additions to its channel lineup have proven its commitment to serving this population and lead the Spanish-language satellite television market into the future.

The media event featured the unveiling of the latest advertising campaign produced by DMG Solutions as well as the official presentation by John De Armas Vice President of WorldDIRECT will take place Today May 15 from 6:30-8:30pm at New World Stages complex in the heart of Manhattan (340 West 50th Street New York, N.Y.)

According to 2006 Nielsen Media Research, 77 percent of all U.S. Hispanic TV households subscribe to either cable or satellite TV service. Studies show that when presented with increased viewing options, U.S. Hispanics are watching more Spanish-language TV, giving pay TV providers an opportunity to capture a market of almost 9 million Hispanic households in the United States.

To help the Hispanic community find the most relevant and highest quality programming to preserve their culture, DIRECTV officially launched DIRECTV Más. Leading the industry with more than 45 Spanish-language channels, DIRECTV Más has added six channels to its lineup in the past two years: ESPN Deportes, Discovery Familia, Televisión Dominicana, V-Me, MEGA TV, Azteca América (national feed). DIRECTV Más’ exclusive program offering, which includes MEGA TV, Centroamérica TV, TyC Sports, and Latinoamérica, strengthens already robust top-rated programming packages from all over Latin America, in addition to up to 230 English-language channels at an affordable cost.

“At DIRECTV Más we pride ourselves in providing the best English and Spanish-language programming offered in the U.S.,” said John de Armas, vice president, WORLDDIRECT, DIRECTV, Inc. “Our priority is to continue incorporating premium channels that help celebrate and sustain Hispanic heritage, providing a connection to our native countries.”

As DIRECTV Más expands its variety of channels to provide entertainment, news, sports and education to the Hispanic community, the company has also incorporated Digital Video Recorder (DVR) technology. This service aligns with DIRECTV Más’ ongoing goal to be at the forefront of technology and adapt to customer needs to by allowing them to access their favorite shows whenever they want to watch them.