DIRECTV Más unveils ‘Look Up’ Miami Campaign.

DIRECTV Más, DIRECTV’s Spanish and English-language programming service, will unveil its latest Spanish-Language programming lineup and comparative advertising campaign to its dealers and media in Miami today.

The DIRECTV Más “Look Up Miami” campaign will touch the hearts of the Miami Hispanic community. Borrowing the rhythms of a famous encouraging Latin song, the campaign was developed to positively portray the flavor, sophistication and trendy aspects of the US Hispanic community in Miami. The campaign, produced in its entirety in Miami, clearly presents how DIRECTV Más provides the most superior quality service in the South Florida area with the number one customer service in its category, more Spanish language channels than its competitors, children’s programming in every package and the most advanced satellite technology available.

“DIRECTV is the only destination in South Florida for Hispanics who want the best programming from every Spanish speaking country in Latin America. No other pay TV provider can offer access to more than 45 Spanish-language channels, 230 English channels and more than 130 HD channels,” said John De Armas, vice president of WorldDirect. “We are looking forward to tonight when we unveil our latest Spanish-language channel lineup, as well as our Look Up Miami campaign. A campaign that clearly shows beaming down beats getting wired, any day of the week.”