DISCONNECTED? [REPORT]
January 24, 2014
Consumers are becoming increasingly detached from brands and technology is complicating things, reveals a new report from Culture Vulture, Mindshare’s cultural trends program. The 2013 study interviewed 2,000 consumers. Of those, 47 percent agreed with the statement – “When I see or hear something interesting about a brand I like to pass it on.” That’s down from 66 percent in 2010. Although they remain connected with the mobile and digital realm as well as with smartphones and other devices, 58 percent of respondents indicated the world is increasingly complex due precisely to the constant connectivity.
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