Discovery en Español capture viewers and share of audience.
March 7, 2009
Discovery en Español continues its ascent in 2009. The growth trend exhibited in previous years is already demonstrating an increase of +23% (Monday-Sunday from 7-11pm) among Adults 18-49 in the opening quarter of 2009 over 4Q08. This represents an increase well beyond most other broadcast networks as well as Galavision (7-11p UNI +7%, TEL 12%, TF 14%, AZA -8%, GALA -5%)[1] .
This strong showing is driven by a winning combination of insightful programming and series across genres that resound strongly among viewers and deliver on a need for quality content. First quarter programs that ranked as the #1 Pay-TV network in their time period include[2] :
· A Prueba de Todo- Sundays @ 11pm, #1 among all 18-49 year old categories and HHs and outdelivered Azteca in the same demographics.
· Mordidas Mortales – 2/15 @ 8pm, #1 among all 18-49 year old categories and HHs and outdelivered Azteca in the same demographics.
· La Vida / Jesus – 3/15 @ 10pm, #1 Pay-TV program for the night in HHs, Adults and Women 18-49.
· Naturaleza Feroz – 1/18 @ 10pm, #1 in HHs, Adults and Women 18-49 and outdelivered Azteca in same demographics.
· Desafío: Alaska – Thursdays @ 9:00pm, 2/5-3/26/09 #1 among all 18-49 year-old categories.
· Clarividentes – Saturdays @10pm, #1 among Women 18-49
· Historias de Ultratumba – Wednesdays @ 10:00pm, #1 among Adults and Women 18-49
“Discovery en Español’s soaring ratings prove its sustained and consistent high lead in audience growth over the past 2 years. This has catapulted Discovery en Español to the position of second-highest rated Hispanic cable network[3] ,” said Victor Parada, Vice President of Ad Sales for Discovery Networks U.S. Hispanic Group. “On top of that, our rich programming line-up provides advertisers with outstanding content-driven opportunities. This combination of performance and content makes Discovery en Español an excellent part of today’s Hispanic media mix.”
Indeed, for the 3rd year in a row, Discovery en Español has shown growth in primetime – from 2007 to 2008 the numbers are reflected as follows[4] :
+9% – HHs
+14% – A1849
+18% – M1849
+7% – W1849
[1] NHIH/NTIH, Live+SD, as dated
[2] All the programs are sourced from: NHIH/NTIH, Live+SD, Q1 ’09 or as dated, 000s
[3] Source: NHIH, Live+SD, Monday-Sunday – 9am-12am, Adults 18-49, 000s
[4] Source: NHHI/NHIH; NTHI/NTIH, Jan-Dec. 2006-2008, Live+SD, Monday-Sunday 7-11pm
