Discovery en Español delivers its Best Quarter ever.
March 5, 2010
Discovery en Español (DSCE) closes Q1 2010 posting its highest quarter ever since the network became measured in 2005 in HHs, A18-49, & M18-49. *
Continuing to deliver year-over-year, the network has demonstrated double digit growth in the coveted 18-49 demographic and increases well beyond that of any other Spanish-language Pay-TV network.**
Additionally, DSCE was ranked as the #1 Hispanic Pay-TV Network on weekends during primetime, surpassing Pay-TV leader Galavision among 18-49 year-old Adults and Men (DSCE tied for the #1 spot among Women), and solidified its standing as the #2 Hispanic Pay-TV Network overall in primetime.***
“After four consistent years of year-over-year growth, kicking off 2010 with our best performance ever is a strong testament to Discovery en Español’s consistent ability to satisfy viewers’ demand for the highest quality non-fiction entertainment programming. Discovery en Español has truly hit its stride as many of our series and anthologies have developed a strong following. Coupled with the ongoing research we employ, we will continue to deliver superior offerings that resonate with viewers,” said Luis Silberwasser, Sr. Vice President & General Manager of Discovery Networks U.S. Hispanic Group.
Some of the specials, series, and stunts that topped-off the quarter and drove audience numbers include:**
* Source: Live +SD; NHHI January 05 through August 07, NHIH; From September 07, Monday-Sunday 7-11pm
**Source: NHIH, Live+SD, as dated