Discovery en Español & Heineken celebrate Gen H.

Discovery en Español celebrates Hispanic Heritage Month with the premiere of its original production Gen H (Hispanic Generation), a documentary that follows three young US Hispanic professionals on their journey to realize their dreams. Developed in partnership with Heineken, Gen H has a comprehensive brand integration that focuses on a new generation of Hispanics.

“Gen H exposes the positive contributions of young Hispanics in this country, as well as Discovery’s commitment to portray issues that resonate with our viewers’ lives”, said Eileen Piñeiro, Director of Content at Discovery en Español.

“At Heineken, we believe this generation of Hispanics is a source of inspiration,” said Colin Westcott-Pitt, VP Marketing, Heineken. “In line with what Heineken stands for, Gen H is a true story of Hispanic professionals who embrace their world. The show’s stars translate their passion into action, overcoming the challenges they face and opening the world to the opportunities ahead” he added.

Gen H showcases the lives of three young entrepreneurs who achieve their dreams of success in a new country: Nina Johnson, a young woman with Guatemalan roots who owns an art gallery in Miami; José Mendin, a talented Puerto Rican chef and co-owner of four successful restaurants who was nominated for a prestigious James Beard Award; and Juan Felipe Valencia, a Colombian-born musician who moved to the US to pursue a successful career composing scores for television and film. The documentary follows the three as they go about their daily lives, revealing their diverse activities and the challenges they face every day to reach their creative and professional goals.

Gen H will premiere on Saturday, September 22 at 10PM ET/ 7PM PT. The show’s microsite (#genh) on www.tudiscovery.com/genh http://www.tudiscovery.com/genh> includes exclusive interviews with the protagonists, photographs and behind-the-scenes videos of the making of the documentary.