Discovery en Español’s ‘DESCUBRE TU TALENTO’ campaign.

Discovery en Español announced a collaboration with AT&T Chicago on “DESCUBRE TU TALENTO” (Discover Your Skills), a multimedia public affairs campaign designed to raise awareness of career opportunities within the U.S. Hispanic community and provide the necessary resources to obtain marketable job skills and expertise.

“Discover your Skills” is a campaign launched in May of 2011 by Discovery Communications that addresses the growing gap between the needs of employers and the skills of America’s workforce. It has leveraged Discovery’s resources to highlight career opportunities in skilled trades, and expressed the importance of training workers to fill critical jobs in manufacturing, health care, energy, technology, construction and other industries.

Discovery en Español’s “DESCUBRE TU TALENTO” is a customized version of this corporate initiative specifically targeting U.S. Hispanics. The program will provide Spanish-speakers with tips about workforce preparation, including resume writing and interview basics, and consolidate useful links to resources that provide access to education and training, including job search engines and research on a wide variety of career paths. Discovery en Español will make this invaluable information available on-air featuring network personalities who will issue a call to action and encourage Hispanics to learn about career opportunities online at a fully dedicated Spanish website www.tudiscovery.com/descubretutalento http://www.tudiscovery.com/descubretutalento> , through social media via www.facebook.com/discoveryenespanol http://www.facebook.com/discoveryenespanol> and by rolling out grassroots initiative throughout the country.

“There are thousands of jobs just waiting to be filled by people with the right skills,” said Bilai Joa Silar, Vice President and Channel Director, Discovery en Español. “Discovery en Español viewers are already part of a unique segment of the population that has a great motivation to learn and is looking for ways to increase their capabilities and knowledge that lead to success. They want more out of life, and we are honored to have the opportunity to acknowledge their potential by providing them with the resources that can help them to pursue their goals.”