Discovery en Español’s Vida (Life) connects with audience.
July 19, 2010
Continuing to build on what is currently the network’s most watched year ever, Discovery en Español’s airing of Vida (Life), July 26th at 8 PM ET/ 9 PM PT – August 6th at 8 PM ET/ 9 PM PT, delivered a solid performance among Hispanic audiences nationwide over a two week period.
Vida gained the network +71% more A18-49 over the same time period a year ago (Aug ’09), growing in audience, with consistent tune-in increases and posting the network’s highest delivery in its second week (08/02) among A18-49 / Mon-Fri (8 PM hour since December 14, 2009).
The series also ranked #1 among M18-49 in its time period, topping Hispanic Pay-TV sports networks combined and drawing viewers from popular offerings such as Concacaf, Mexican League Soccer, and the Copa Libertadores Semi Finals.
