Discovery Familia joins forces with The President’s Council on Fitness, Sports and Nutrition.

Discovery Familia announced that it will join forces with The President’s Council on Fitness, Sports and Nutrition (PCFSN) through their President’s Challenge program to become a leading advocate among Hispanics for the “Million PALA Challenge.” The goal of the “Million PALA Challenge,” which was launched last September by PCFSN and the First Lady’s Let’s Move! initiative to fight childhood obesity, is to motivate at least one million Americans to earn their Presidential Active Lifestyle Award (PALA) by this September.

The Presidential Active Lifestyle Award (PALA) is for people of all ages, backgrounds and abilities who want to jumpstart or maintain a healthy lifestyle. To earn a PALA, youth ages 6-17 must participate in moderate to vigorous physical activity for 60 minutes (30 minutes for adults) at least five days a week for six weeks. Upon completion, participants can earn a certificate of recognition signed by President Barack Obama.

As the leading network dedicated to the needs of Hispanic moms and preschool children, Discovery Familia has pledged to further drive awareness and involvement, through a number of on air, off air and grass roots initiatives that are aimed at encouraging Hispanic moms and their kids to get informed and sign-up to get fit.

“We are thrilled to partner with Discovery Familia to promote the Million PALA Challenge within the Hispanic community,” said Shellie Pfohl, executive director of PCFSN. “It is critical to the future of our nation that all Americans find ways to be active with their families so that we can raise a healthier generation of kids.”

“It is clear that there is a problem and we want to be a catalyst for change by providing U.S. Hispanic moms with the needed encouragement, information, as well as the tools and tips to help them and their kids lead healthier lifestyles and share quality time while being physically active,” said Bilai Joa Silar, Vice President and Channel Director, Discovery Networks U.S. Hispanic, Discovery en Español and Discovery Familia.

Starting this March, Discovery Familia introduces a brand new series during its Discovery Kids block, “Bo on the Go” that aims to instill a love for exercise in children. Bo, a positive, super energetic and inquisitive young heroine, along with her young friend Dezadore dragon “Dezzy,” will encourage children at home to go on amazing adventures by actively joining her in a variety of movements that assist her on her quest. By promoting an active lifestyle and an active mind, this new series, which airs from Monday to Friday at 12 PM ET / 2 PM PT, is the perfect on air complement to the campaign and tool for moms to watch and share with their children. “Bo on the Go” is part of the 13 hours of curriculum based daytime programming from Discovery Familia, which offers more educational preschool choices in Spanish than any other network.