Discovery forms partnership with Batanga Media

Discovery Communications  announced it has made an investment in and formed a strategic partnership with Batanga Media.

Enrique R. Martínez, President and Managing Director of Discovery Networks Latin America/US Hispanic highlighted this deal as the start of a strong new partnership with incredible brands, reach and scale. “Our investment in the largest independent digital content company in Latin America shows Discovery’s commitment to grow even further within the region, to build our presence across new platforms, and provide an unmatched service for superfans across all screens, engaging new audiences with best-in-class content and providing our advertisers unique branded content opportunities in a digital and social environment.”

The partnership between Discovery and Batanga Media will include a commercial agreement that will enable advertisers to reach their desired audience via true 360 opportunities across linear, digital, and social platforms.