Discovery US Hispanic goes ‘Beyond’.

Discovery US Hispanic, the home to Discovery en Español and Discovery Familia, unveiled its 2011/2012 upfront theme – “Beyond.” Powered by Discovery Communications, Discovery US Hispanic offers advertisers the opportunity to “go beyond” and leverage the company’s unmatched ability to create content-driven ideas and synergies that transcend language barriers, travel across technology platforms and deliver a wide range of Hispanic audiences.

“In 1998 we transformed the Hispanic pay-TV landscape by creating Discovery en Español to provide Hispanic audiences with the best content from Discovery. Now the network showcases the most popular programs from our portfolio including Discovery Channel, TLC, Animal Planet, ID and Science as well as original productions like our acclaimed Rescued: The Chilean Miner’s Story,” said David Zaslav.

“To extend Discovery en Español’s leadership position as the #1 non-fiction Hispanic network in the United States powered by the #1 non-fiction media company in the world, this upfront season we will deliver more exclusive content, original productions and compelling current affairs specials. Combined with our deep pipeline of U.S. content, this expansion will provide new solutions, branding options and unsurpassed value to our advertising partners seeking to attract the rapidly-growing Hispanic population segment,” Zaslav added.

“This year’s Upfront will be about driving home our competitive differentiators and demonstrating how we will continue to raise the bar beyond expectations. We look forward to showcasing the strength of our new content lineup and award winning solutions that will drive brand awareness and growth for our clients,” said Ivan Bargueiras, General Manager for Discovery US Hispanic and Senior Vice President of Advertising Sales for Discovery Networks Latin America/US Hispanic.