Discovery U.S. Hispanic Upfront 2011 plans.

Discovery U.S. Hispanic has announced that it will be returning to New York City for this Upfront season, presenting a new line-up for its flagship network Discovery en Español (DSCE), as well as giving an overview of its newest network Discovery Familia.

The event will be held on Wednesday, May 18 from 9:30 am to 11 am, at the Four Seasons Restaurant, and will showcase one of the richest programming line-ups to date by Discovery en Español for its Spanish speaking audiences, leveraging the very best global content from Discovery Communications (Discovery Channel, TLC, Animal Planet, Science Channel and I.D. among others) and also showcasing Discovery en Español’s originals and specials which are currently in development.

The event will also provide Discovery U.S. Hispanic executives an opportunity to discuss Discovery Familia’s outlook going forward, as well as share the results of a recently conducted study on Hispanic moms that speaks to numerous areas of interest to advertisers.

“We are excited about this year’s Upfront. Not only will we have the Census data to continue to drive the importance of Hispanic media as an integral component of an overall media strategy, but both of our networks are uniquely poised to capture and connect with advertisers, supported by their tangible successes, rich programming choices, desirable audiences segments, as well as our creative out of the box approaches that place brands in highly relevant environments in unique and creative ways”, said Victor Parada, Vice President of Advertising Sales for Discovery Networks Latin America / U.S. Hispanic.