DISCOVERY’S U.S. Hispanic Division for 2022-23

Warner Bros. Discovery enters the 2022-23 Upfront season with a stronghold on the Hispanic media landscape, driven by fresh original content, a cross-platform strategy to super-serve its audience, and an unmatched understanding of the Spanish-language marketplace. Discovery en Español, Discovery Familia and Hogar de HGTV – anchoring part of the U.S. Hispanic division of the newly-merged Warner Bros. Discovery – present content with cultural affinity and offer access to one of the largest libraries of real-life entertainment streaming in Spanish-language. With primetime ratings and shares for all three networks soaring among P18-49 and P25-54[1], Warner Bros. Discovery today shared its upcoming U.S. Hispanic programming and streaming slates, packed with new and original premiere hours, and exclusive digital content.

“Warner Bros. Discovery brings an unrivaled proposition to the Spanish-language marketplace: unique content; a younger, more affluent, engaged and educated audience; and loyal viewers who spend more time with our networks than anywhere else,” said David Tardio, Vice President of Advertising Sales, Warner Bros. Discovery, U.S. Hispanic Division. “Spanish-language advertising and media remain the most strategic ways to reach Hispanics. With deep knowledge of our audience, their needs and their passions, we offer our partners the opportunity to meaningfully connect with Hispanics in a curated, advertiser-friendly environment.”

Known for its creative and bespoke solutions, the U.S. Hispanic division utilizes its keen insights to seamlessly integrate advertisers through relevant content, target tools, and platforms. Through Engage, Warner Bros. Discovery’s data-driven linear solution that provides the greatest reach on a national scale, advertisers are connected to a Hispanic audience with premium content across the company’s portfolio.

“Hogar de HGTV, the only fully dedicated destination for food and home enthusiasts in Spanish-language television, draws in an audience of Hispanic homeowners who relish in home improvement projects,” continued Tardio. “This simple knowledge about our viewers was instrumental in our success in securing long-term agreements with Lowe’s, to develop exclusive food- and home improvement content for Hispanic audiences, and more recently with COCINA, for the all-new series EL SABOR DE AARÓN. We are laser-focused on creating the right opportunities for our partners to shine and to get their message to our viewers.”

Warner Bros. Discovery’s U.S. Hispanic networks continue to be leaders in Spanish-language programming, boasting an incomparable programming catalogue with a little something for everyone: from souped up rides and survival, to big families and big days, to how-to and what-to-do for dinner. The portfolio built upon the successes of the previous year with all brands topping the competition in engagement[2]. With an upcoming brand refresh planned for Discovery Familia, and more innovative content for all brands, the U.S. Hispanic division will continue to deliver the best possible Spanish-language entertainment experience.

“Our difference lies in how our powerful audience insights inform how we develop content, program, and market for our beloved brands,” said Eileen Piñeiro, Sr. Channel Director, Warner Bros. Discovery,

U.S. Hispanic division. “With a stocked pipeline of original programming, engagement levels soaring and streaming offerings expanding, we are proud to be the entertainment destination of choice for the Spanish-speaking viewer.”

Led by bold storytelling and eye-opening stories, upcoming hits for Warner Bros. Discovery’s U.S. Hispanic brands include:

• MEXICÁNICOS SIN FRONTERAS: The same passion that drove Martín Vaca to stardom now takes him to fulfill his life-long dream: touring the United States in search of the perfect formula combining knowledge, adventure, trends, emotions, teamwork, and amazement. In the land of opportunity, Martín encounters successful Hispanics as well as motorheads like him who dare to do everything on wheels.
• SUPERVIVENCIA AL DESNUDO LATINOAMÉRICA (Naked and Afraid Latin America): Discovery en Español presents an original edition of the popular Naked & Afraid franchise. Shot entirely in Colombia, participants from Mexico, Colombia and Argentina test their skills and survivability in some of earth’s most extreme environments.
• REMODELACIONES CON CELEBRIDADES (Celebrity IOU): Latino A-listers express their deep gratitude to individuals who have had a major impact on their lives by surprising them with big, heartwarming home renovations that bring everyone to tears.
• VESTIDO DE QUINCEAÑERA (Say Yes to the Dress Quinceañera): Quinceañeras signal a celebratory moment in the lives of teenage girls and, in many families, are seen as a rite of passage. In this series, viewers are treated to a look at the inner workings of a very well-known Hispanic quinceañera boutique. Part fashion show, part family therapy, this series uncovers the hurdles encountered on the quest to make each quinceañera and her parents completely happy throughout the dress buying experience.
• TODO EN 90 DÍAS: CASADOS EN EL EXTRANJERO (90 Day Fiancé: The Other Way): Americans move to a foreign country all in the name of love. Will uprooting their lives in the United States pay off, or will they be packing up and moving back to America brokenhearted?
• QUINTILLIZOS REISEN (WT): The dynamic in the Reisen household is multiplied by five with the routines and care of the quintuplets in the house. 5X more work, but also… 5x more family love!
• EL SABOR DE AARÓN: Join beloved celebrity chef Aarón Sánchez on this all-new, feel-good cooking competition series, developed and produced in partnership with GroupM, the world’s leading media investment company, and Cocina, a best-in-class production partner that has created the premier lifestyle hub for Latinos.
• HOGAR STAR: This smash-hit original series is returning for its second season, searching for the next highly-skilled home renovation experts to be the new faces of the network.
• ¿QUIEN COCINA ESTA NOCHE?: Enjoy an intimate evening with the biggest Hispanic stars – including Juanes, Carlos Vives and Camila Sodi – as they prepare delicious Latino dishes alongside their chef friends.
• DISEÑO A LA MEDIDA: Miami’s renowned decorator Felipe Viel and Hogar Star season one winner Fabiola Salayandia link up to help deserving families to remodel a space in less than 48 hours. The race against the clock ends with a big reveal, in which the family and the makeover team celebrate the shining new space.