DishLATINO, a subsidiary of DISH Network, LLC., has assigned additional strategic and creative duties in the U.S. Hispanic market and Puerto Rico to MARCA.

MARCA was initially hired in late 2011 to focus on retention marketing efforts at DishLATINO. The agency will now expand its scope to include multimedia branding and acquisition and is adding Puerto Rico to its market focus.

“We are focused on full lifecycle management of consumers and strengthening our capabilities in every way to meet their needs. MARCA has proven itself as a results-driven partner and we are happy to expand our relationship with them,” said Alfredo Rodriguez, Vice President of Marketing for DishLATINO. “Getting more business from existing clients is tremendously satisfying. It validates good work,” added Tony Nieves, President of MARCA.

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