DMG Solutions expands with new partners.
January 11, 2008
Del Cueto Marketing Group (DMG) announced the expansion of its operations to include Creative Development, Production Services, Branded Entertainment, Grass Roots Promotions and Retail Marketing Services via the incorporation of four Senior Level Executive partners.
The firm’s new business units’ partners are:
José R. Pérez as Director of “METEORO LLC.” José is a creative multi-media executive with over 20 years experience in the entertainment industry and television/ radio production. Former Senior Vice-President of Programming & Entertainment of Univision and NBC/Telemundo.
Manny Vila as Director of Creative Services of “CREATIVOH LLC.” In his 20 plus years experience, Manny has created a multitude of brand focused award-winning campaigns for broadcast, advertising & marketing initiatives. Former VP Corporate Image & Creative Services at Telemundo network.
René Nuñez as Director of “RELACIONES LLC”, which will focus on special events and grass roots marketing with 25 years experience having handled the PGA Tour, NASCAR and the 2004 Presidential Debate. Former President of NGM Advertising Agency with experience in the US, Latin America and the Caribbean.
Marcelo Salup as Director of “RESULTADOS LLC,” which will serve as DMG’s Media Management unit. Marcelo is the former Executive VP & International Media Director of Foote Cone & Belding worldwide. His background includes 20+ years of local, regional and international media experience at agencies such as DMB&B, Foote Cone & Belding and Universal McCann.
“It’s incredibly exciting for us to have this much Senior talent under one roof,” said Cynthia Del Cueto, Co-Founder & CFO of DMG Solutions. “We are creating a unique model that goes beyond full service into ‘full talent’ and which will benefit our clients and the Hispanic marketing community at large.” “We believe strongly,” Mrs. Del Cueto continued, “that the Hispanic media market is fragmenting thereby creating a need to continuously track results for our clients, this group provides best-of-class thinking along both dimensions.”
“We are thrilled with the actual business model that we have developed for DMG.” Said Joe Del Cueto, Co-Founder & CEO of DMG Solutions. “Having a Law Firm type set up whereby the Senior partner can run their practices while being active participants in the parent company, is very much in-line with today’s ‘molecular like economy’. This has allowed us to attract best in class talent from today’s marketing disciples. In the very near future, said Mr. Del Cueto, we will be making further announcements of additional partners coming on board in the fields of; Public Relations, CRM, Sales Promotion and Field Marketing, TV Content Development and Management, as well as full-fledged alliances with other leading firms in the US Hispanic market.”