Dodge @ The Pico Rivera Mexican Rodeo.

Dodge to sponsor Pico Rivera Sports Arena for 2004. DaimlerChrysler’s Dodge Brand will be a title sponsor of LA’s premier Mexican rodeo venue: the Pico Rivera Sports Arena.

The sponsorship has been negotiated by GlobalHue in Irvine, CA and is for the full 2004 schedule. Pico Rivera Sports Arena is one of LA’s premier venues for Charreadas and Jaripeos, as well as Latin concerts with top Latin performers. Dodge will be present at the Arena with signage, display vehicles (Ram & Durango), a “Casa Dodge” specifically constructed for this effort, and branded premiums. Dodge will also “own” three “Dodge Charreadas”, where sponsor cash prizes will be given away. “We are truly connecting with Latinos in California this year; we are connecting Dodge with their passions and lifestyle, and this sponsorship is an example of our efforts” states Enrique Turegano, VP-Director of GlobalHue in Irvine.